Learn how to create, develop your online ‘brand’

How do you make a name for yourself in these days of online overload, with journalists, bloggers, commenters and everyone else with access to the Internet competing for attention? Many successful “web-eneurs” have established a personal brand and, with the help of social media sites such as Facebook and Twitter, made their own name and sites go-to destinations on the Web.

The St. Louis Chapter of the Society of Professional Journalists will look at how to set up, polish and market your personal brand, and the potential pitfalls of putting too much of yourself out there, at its next lunch gathering.

The lunch will feature:

Evan Benn, who in just a couple of years at the Post-Dispatch has made himself and his Hip Hops blog reliable and popular sources for all things hops-related across the region.

Angela Ortmann, who has used her stlwinegirl website and web identity to build up an event and consultation business. Earlier this year, the Riverfront Times honored her for Best Use of Facebook to Promote a Personal Brand in its Point & Clique awards.

Chad Garrison, writer and blog manager/editor at the Riverfront Times, and one of the judges of its Point & Clique awards, honoring the best use of the Web by local people and groups.

Scott Granneman, an expert on web security and adjunct professor at Washington University in St. Louis, teaching courses on technology, security, and the Internet. He also plans, develops and hosts websites.

The lunch is set for noon Thursday, April 14, at Lucas Park Grille, 1234 Washington Avenue in downtown St. Louis. Cost (including soft drink and tip) is $10 for SPJ members and $12 for nonmembers.

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